- Design Team
- Cristobal Papendieck
- Eliana Segurola
- Santiago Lopez
- South America
- Good Design Mark (2019)
We start from a base, the product had a very advanced technological development, a market satisfied with the functionality of the system and a demand in new growing global markets. The challenge was focused on achieving a renovation at an aesthetic and operational level that would reflect the technology and trajectory of the company. To do this, we focus on simplifying each of the product's attributes, studying market trends and building a renewed identity that could transcend the entire family of products.
The identity design proposed for the device sought a balance between the history of the company, its product offering and an alignment with the market references for the product typology.
The anchor with the brand identity was synthesized in an orange detail applied in a middle area of the product, highlighting an operating sector that the user can easily identify to maneuver the equipment. In parallel, we sought to strengthen the attribute of simplicity in all forms, optimizing asepsis, production and seeking to reflect from aesthetics an attribute of simplicity of use achieved from the technological properties that were chosen for the manufacture of the product.